Balapur Laddu Auctioned For Record Price

Balapur Laddu Auctioned For Record Price

As the Ganesh festival has come to an end, the auction of Laddus is underway. Especially we need to mention about Balapur Laddu which is getting sold in Lakhs and Lakhs of Rupees every year. It all started in the year 1994 and the first Laddu was sold for Rs 450 and after 25 years, the price of the Laddu reached Lakhs.

This year's Balapur Laddu was auctioned for Rs 17.60 Lakhs and it is bought by Kolan Rami Reddy. Well, the Kolan family has big association with Balapur Laddu. Excluding this year, they have bought the Laddu eight times which is a record. In 2018, the Laddu was sold for Rs 16.60 Lakh and this year the price went up by one lakh.

There is a belief that if the Laddu prasadam is sprayed in agriculture lands, it brings good fortunes. As this sentiment spread across the Telugu states and also to neighbouring states, farmers would come in large number for the auction of Laddu. But for 17 years, only the locals of Balapur were allowed to take part in the auction. Later this norm was scrapped off and so many people from all walks of life are invited now.