If you're watching Cricket world cup on the TV, then you might have not noticed this. But if you are a regular of video streaming service Hotstar, then you could relate to this.
According to Supreme Court regulations, ads of adult stuff like condoms should not be aired before 10 PM. Sticking to this rule perfectly, now Hotstar makes sure that they deliver a Condom ad only after the clock strikes Ten. At a time when 10+ million people are watching the online English version of World Cup live broadcast, the streaming service is treating them with Durex condom ad after 10'o clock in the night.
Well, the question is, while the Supreme Court guidelines are being strictly followed, don't kids and youngsters watch cricket at 10 pm? The main aim of putting a guideline is to keep those ads away from kids, but when it is aired in events like the live-cricket match, surely it's no way serving the purpose. What say folks. Some elders say, these condom ads are disturbing.