Big players that are deep rooted in Bollywood are eyeing on Tollywood right now when it comes to creating new content for their streaming applications. They want to produce terrific content here and make it national.
And then the likes of Amazon Prime, Netflix, Zee5, Viu, Reliance and other national players are teaming up with Telugu production houses to produce content. Apparently, Netflix is said to have got into a deal with a top Telugu producer (once upon a time) to make a web series.
Guess what, the production company has eaten away close to 5 crores but has not produced the best content for the streaming website. Upset with the way things shaped up, Netflix has given up hopes on the project and presently in consultation with Baahubali writer V Vijayendra Prasad to guide them here in Tollywood.
Telugu industry is always scaring top production companies like Reliance, Disney, Viacom18, Eros, and others by selling them inferior content for exorbitant prices. This attitude of Tollywood makers should change in case if they want big investments in the future.