Disaster In Theaters, But Blockbuster On YouTube

Disaster In Theaters, But Blockbuster On YouTube

Nithiin's 'intelligent' action thriller LIE released last year and ended up as a huge disaster. LIE released in competition with Nene Raju Nene Mantri and Jaya Janaki Nayaka and audiences didn't patronize Nithiin's film much.

But even though being one of the biggest disasters in Nithiin's career, LIE is surprising everyone with its record views on YouTube. LIE's Hindi version has so far clocked more than 5.22 crore views on YouTube.

The views count is increasing at a jet speed with each passing week and it looks like the film has struck a chord with the North Indian movie lovers. RK Duggal Studio has released LIE on its YouTube channel recently and the film has received more than 1.8 lakh likes.

Of late, there has been a lot of craze for Telugu movies dubbed in Hindi. Films like DJ and Sarrainodu have created unprecedented records on YouTube. Hindi distributors are shelling out 50 lakhs to 1 crore to acquire the rights irrespective of the film's box office result.