Fourteen years since launch, it's clear that Facebook delivered us a great scope to learn about the ongoing buzz and what's trending around the world, other than meeting, greeting & interacting with friends. Over the course of time, developers and researchers at Facebook introduced and updated several features to make them all even more usable and efficient to users worldwide. And one such efficient option was - 'Trending'.
But, come next soon, Facebook will revoke the popular 'Trending' option with an intention to 'make way for future news experiences'. The 'Trending' option was introduced in the year 2014 to provide users a quick and easy access to 'buzzing news across the globe' but Facebook had launched it only in five countries which yields less than 1.5% clicks (average) to news publishers.
Trending is equally popular on Twitter and other leading social media but Facebook research team has found it to be of little use now-a-days. 'We will remove Trending from Facebook next week and we will also remove products and third party partners integration that rely on the Trends API.' So, what is the in-thing that users are dependent on to consume flashy news?- most of Facebook users are interested in news video in the fast-growing mobile world, according to Facebook research team.
So, what's new? - With a view to replace 'Trending' option, Facebook is currently working on three new sections that are now under testing-Breaking News Label, Today In, News Video In Watch. They're also been working on various other new features to keep users hooked to social media buzz.